Mobility C1 Budapest I European Conference: “E-Marketing, Entrepreneurship & New Technologies for education”
This Mobility C1 Hungary has been configurated as the 1nd European Congress: “E-Marketing, Entrepreneurship & New Technologies for education” of the Project : Promotion in Motion with code 2022-1-CZ01-KA210-000081871
In this congress, Teachers and students from the differents schools of the Erasmus project participated in the following activities : cultural activities, formation sessions , exhibitions and Working Sessions.
Planned activities – 2022. december 05-09. – Budapest
Sunday December 04.
Arrival : Reception of the participants at the airport and at the railway station. Host students & families introduce the hungary culture to guest students.
Monday. December 05:
(Meeting at BGZCS school Dohány u. 65, classroom 312):
9.00 – Inaguration of the congress by BGZCS Principal
BGZCS Principal Ms. Suzzane Inagurated the congress with some kind and nice words.
9.10 – 9:50 : Official Presentation of the project & Short overview of the programme of the week.
Coordinators and students have already start to work in some of the products and activities that will develop the PIM+ project. In this first activity Ms. Svatava O. explained some of the informations and main ideas that we will develop in the next 2 years
10.00 – 10.30 – Introduction of the participant schools
Students from each country introduced their schools to others students and teachers.
10:40 Logo competition ceremony : presenting the winner(s)
More than 40 proposals for logos were developed by students.
A contest by votation using a form determined as winner the following logo . The creator of the logo recived a prize
Winner Logo
10.20 – 10.40: Delivery of Congress Materials for students and teachers and Coffee break
10.40 – 11.30 : Workshop Innovative methods in modern marketing by Media Group
Two experts of Media Event company explained in a very direct and experienced language the new e-marketing concepts and Innovative methods in modern marketing with special focus on new phenoma in online marketing (ie. remarketing). An external lecturer is invited who runs an own marketing company and can connect theory with practice illustrated by authentic samples.
12.00: Budapest Cultural visit
Leave for the city tour. Budapest it’s a city with a millenary history whose culture is part of the european spirit in this activity we will visit the town in a guided tour by Budapest in the unique Floating bus in Europe which enters in the danube river as it were a boat ¡¡ .
Participants are invited to wear red and black clothes that day (not compulsory though ). Santa Claus’ visit and typical christmas songs of each country.
Activities for Students
9.15 – 10.20: Workshop for students: Let’s promote our country! Each group is kindly asked to prepare an online quiz about their country.
9.15 – 10.00: Workshop for teachers: Etwinning Workshop by profesor Alfonso Ballesteros from IES Playamar (Spain)
In this workshop, teachers learnt the changes that have produced in the last year in this educational plataform and its integration in the ECAS Model .
We also learnt how we will start plannification of the Etwinning project asociated to the PIM+ Project.
10.05 – 10. 45: Workshop for teachers: Online Marketing Business Models
In this workshop, Profesor Alfonso B. from Spain, explained some of the most used Online Marketing Business Models like amazon affiliates, Google Adsense o the Youtube system.
10.45 – 11.00: Coffee break
11.00 – 11.20: Teachers / Students are solving each others’ country promotion quiz.
12.00: Teachers’leave for an early lunch. Students are free till 13.00.
13.00 – 14:00 Learning Resilience of a three century Company: Unicum . We will visit the Unique Hungarian Museum and Factory to Unicum Museum. this company is an example of Resilience as they had survived the two world wars and a the soviet period. They also explained us about the process from crafts beverages production to industrial manufacturing.
18:00 Visit the Gellért Balneary
Wednesday. December 07.
We started the movility activities this day at the the installations of BGSZC Pesterzsébet School.
9:00 Prezi workshop
We were very lucky to recive a very interesting workshop in Prezi presentation technology by one expert from prezi company ( whose central headoffice is in Budapest).
Workshop was developed in the installations of BGSZC Pesterzsébet School. BGSZC Pesterzsébet School and BGSZC Belvárosi Technikum are the only Schools that have an exclusive working framework contact and curriculum with Prezi. Some experts will present and teach the Prezi tricks.
11:00 Prezzi contest for students
Students make their designs in the Prezi platform and upload them to be selectionated as the winner.
Students & Teachers could attend to this CLIL marketing Workshop, where we learn some basics of the modern marketing
12.00-13:00 Geography AR Sandbox Workshop
BGSZC Pesterzsébet School is an very innovative high school which takes advantages of technology . Teachers and students could attend to a workshop where an example of Projection-based AR in Geography Class was explained . The system is based in a sandbox in which is projected is developed an unique combination of sand & sensors, projects an augmented micro-reality at your fingertips. Learn & teach topography, geography, natural sciences, watershed, and computer sciences.
16:00 Budapest Culture : Christmas market and Advent Festival
In the late afternoon: Teachers and Students Visit one of the most beautiful Christmas market and Advent Festival of Europe at St Stephen’s Basilica. Concerts and visual art painting on the facade of the Church.
Thursday. December 08.
9.00 – 11.00:
Students and Teachers are separated in groups to develop two workshops which realizated in turns
Chroma and Digital cinema workshop
BGZCS school has an amazing Center’s Film Studeo is located in the main building with cameras, chroma keys , video digital processing systems and insonorized room,
Mr Meses Balázs Studio Technical and Deák Zsombor IT technical of the school showed us some tricks to prepare a commercial ie. to a marketing campaign.
Do-it-yourself Christmas Workshop
In this activity, called “DIY the spirit of Christmas” Mrs Marschall Zita, Crafts expert of the school, taught participants to make the typical Christmas decoration using Pine cones very used in marketing campaigns. Every student and teacher got their decorated Christmas cone.
We will learn the history of the Hungarian country from Roman empire to the 2º WWII, with special attention to the Dynasty of Arpad in the Medieval ages and XVIII century Austro-hungarian empire
13:00 Visit and lunch in Budapest Central Market
Budapest Central Market is one of the most beautiful central markets from Europe in which can be found most of the typical foods from hungary. Also is a great place to have lunch.
16:00 Visit ‘Hősök tere’ the Heroes square , Line M1 the first metro of Europe and and Széchenyi Thermal Baths.
Saturday. December 10.
Free for each team to develop activities until return to home.
